About Us

The Story of Soothe

Soothe is the world's largest and fastest-growing on demand massage service, bringing the healing power of massage to your home, office, or hotel in as little as an hour.

Launched in 2013, Soothe is now in over 50 major cities across the U.S., U.K., Canada, and Australia.

Founder and CEO Merlin Kauffman created the company while at Harvard Business School. Kauffman was traveling frequently and found it difficult to schedule a massage at a time and place that was convenient for him. What started as a solution to his own problem has grown into a flourishing business.

Offering four massage modalities, including deep tissue, Swedish, sports, and prenatal, Soothe allows customers to book a customized massage experience to meet their wellness and relaxation needs. All massage modalities can also be performed as a couples massage. Soothe massages are available seven days a week between 8AM and midnight.

Soothe works with nearly 10,000 independent certified massage therapists, all of whom are vetted in person to ensure quality service. Soothe therapists earn three to four times more per hour than the industry standard — all while managing a work schedule that’s flexible and convenient.

Soothe also provides in-office and event chair massage through the Soothe at Work program.

Soothe is funded by The Riverside Company with participation from prominent angel investors.