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Soothe and Spartan Announce New Partnership 

Leading Wellness Brands Join Forces to Offer Massages to Athletes After Upcoming Endurance Races 

Today, Soothe, the largest on-demand mobile wellness platform, and Spartan, the world’s leading endurance sports and extreme wellness brand, announced a partnership to provide professional massage treatments for athletes after upcoming events. Soothe’s massage professionals will offer personalized treatments for members of Spartan+, a membership offering exclusive benefits, discounts, and coaching to Spartan athletes. 

“Soothe is thrilled to partner with Spartan to introduce personalized wellness practices to Spartan racers. Massage plays a critical role in helping athletes recover and perform at their best. We are happy to help racers recover more quickly and to support them on their fitness and wellness path.” said John Ellis, CEO of Soothe.  

“The Spartan x Soothe partnership honors a holistic approach to training,” added Ian Lawson, VP Global Partnerships at Spartan. Exceptional performance in sport is only possible with a rigorous and intentional self care routine. Massage treatment alleviates soreness, improves range of motion, and helps prevent injury, which means our athletes can keep doing what they love.” 

As part of the partnership, Soothe will have tents at five select Spartan races across the United States through December 2022. Here, Spartan+ members will have the opportunity to work with a massage therapist from the Soothe Platform to both receive a massage and create an individualized plan to enhance their training and racing experience. Soothe professionals will be present at the following stops of the 2022 Spartan races:

  • October 1-2,2022 – New Jersey
  • October 22-23,2022- Southern California
  • October 22-23,2022- Dallas
  • November 19-20,2022 – Arizona
  • December 10-11,2022- Central Florida


Soothe is the world’s leading on-demand wellness company. Soothe lets users schedule a same-day service in the privacy of their home or office. It also offers workplace and event massage through its corporate wellness program, Soothe At Work. Soothe currently serves 73 markets across the United States, Canada, United Kingdom, Ireland, and Australia.

Schedule an appointment by downloading our app or visiting our site:


Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit for more information and registration.